Aug 12 2008
Helio – Using Your Cell Phone to Connect with MySpace
In our busy, technology-driven world, it seems that folks are always on the lookout for ways to connect with others. Many—over 100 million, in fact—have turned to MySpace, a social networking website where people all over the world can chat with their friends, meet their friends’ friends, network with like-minded business people, and share news with long-distance family members. Now, not only can you experience such connectedness by logging onto your profile on MySpace.com, you can also stay connected far from your personal computer by using your cell phone to connect with MySpace. A unique collaboration between the social networking website, MySpace, and Helio, a new mobile brand, can keep you in constant contact with your friends.
MySpace is a free web-based service that is open to anyone with access to the Internet. The company is headquartered in Santa Monica, California, and is owned by Rupert Murdoch’s News Corporation, which is also the owner of the Fox television network. MySpace earns all of its revenue through advertising. The networking website has become chic with the younger generations as well as with musicians, filmmakers, and comedians looking for a place to test their latest art.
Helio, a joint venture between Internet provider Earthlink and South Korean mobile carrier SK Telecom Company (owner of the South Korean counterpart of MySpace, called Cyworld), is a new mobile brand that was created and designed to meet the needs of today’s tech-savvy young people. Their goals include delivering cutting edge, exclusive services and devices and top-notch customer service. Helio is a mobile virtual network provider, meaning that it doesn’t have its own cellular network. Instead, it purchases access to Sprint Nextel Corporation’s and Verison Wireless’ high-speed networks. One of its first products is the Hero, a mini-entertainment system that retails for $200. It’s got a 2-inch screen for watching television, playing video games, and connecting with friends via MySpace. It also doubles as a cell phone. Helio’s other products, are the Kickflip and the Drift. The Drift includes a GPS system and Bluetooth technology, whereas the currently sold out Kickflip is a tiny swivel device touted as a “personal party.” According to MySpace founder, Tom Anderson, Helio is “the first and only mobile service specifically built for mobile MySpace access.”
The tech-savvy market that Helio is targeting seems to be responding well. In addition to rave reviews about the Hero device itself, many are thrilled with the services offered with it. Helio’s all-in-one membership plan provides users with 1,000 anywhere minutes per month for $85, 1500 minutes per month for $100, and 2500 minutes for $135 per month. The Helio Hero gives users a number of options to connect with MySpace, thereby optimizing handheld MySpace encounters. First, you can access your Mailbox to read and write MySpace mail from your Helio device. Second, you can use the Bulletin feature to send messages to all of your friends anywhere, anytime. Third, use your Helio device to read and write blogs on the go. Fourth, your Helio screen has been optimized to allow you to view photos from your friends’ personal profiles. Not only that, you can post photos to your personal profile so your friends can see your life as it happens. Finally, you can use the Profile feature to view MySpace profiles and add new friends to your profile as you meet them—all on your Helio device.
MySpace already plays host to over 100 million people—and upwards of 200,000 new folks join daily. As MySpace continues to grow in popularity, new means, like Helio, for using your cell phone to connect with MySpace are sure to enter the marketplace.
