(ARA) – Scam artists are always changing their schemes in an effort to trick consumers into handing over money or personal information. One of the latest scams involves hacking into social networking sites and then targeting specific friends in the victim’s account.

For example, a scam artist will gain access to “Susan’s” Facebook account. The scammer will send an e-mail message to all of her friends pretending to be Susan and claiming to have been mugged, injured or arrested in a foreign country, and in need of some cash immediately. But in reality, Susan is completely unaware that this message was sent out because she did not send it.

Believing that this message is from Susan, her friends want to help and immediately follow her instructions to wire money through a money transfer service like Western Union. Later they discover that they sent money to a scam artist.

The following are some tips from Western Union to help you avoid becoming a victim of these “emergency” scams through which fraudsters prey on people’s emotions:

* If you receive an e-mail or phone call claiming a friend or family member needs cash, take a step back and attempt to independently verify the need. Call the person on their phone, or call a mutual friend and find out if they are aware of the situation.

* Let your friend or family member know that you have received a call or e-mail from them claiming they need help. If it turns out there isn’t an emergency situation happening, they will need to report the case to local police and the administrators of their social networking site. Also advise them to change their passwords and install or update an anti-virus and anti-spyware program to help protect their computer from hackers.

* If you did send a money transfer through Western Union, and realize that it was a scam, immediately contact the company at (800) 448-1492. If the transaction has not been picked up, it will be refunded to you. Contact the police if the money has been picked up and file a report about the scam.

* Be aware of questionable situations. Scam scenarios can evolve quickly and the way scammers contact victims changes daily. Another scam similar to the social networking scheme that targets victims’ emotional reactions involves phone calls from people pretending to be family members or authority figures who claim to be in need of money for medical assistance or even bail.

Regardless of whether you are contacted online or through some other means, be suspicious of requests to send money to “help a friend or family member out” unless you can absolutely verify the information you’ve been given.

For more information on other scams or for more tips on how to protect yourself from scams, visit www.WesternUnion.com/fraud.

Courtesy of ARAcontent

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MSI's X-Slim X340 Notebook

A new ultra-light laptop, weighing a mere 1.3 kilograms, has made its debut in Canada, and will likely be crowned as the “one to have” as students head back to the classroom this September.

MSI’s light X-Slim X340 Notebook, according to its exclusive Canadian retailer, Staples Canada, is touted as “the world’s first slender, sleek laptop, weighing a mere 1.3 kilograms and featuring Intel’s CULV platform and a 13.4” screen. Students don’t have to sacrifice technology for convenience, as this computer is slender and light, with lots of battery power and memory,” says Pete Gibel, vice president of merchandising for Staples Canada.

The X-Slim is available exclusively at Staples with models starting at $799.96. The X340 features a super-long-life battery, MSI exclusive ECO engine, HDMI and Blu-Ray playback, and wireless Internet connection.

- News Canada

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Facebook is now the hottest social networking site worldwide. Today, it has more than 175,000,000 active members. Other than adding friends and playing games in Facebook, you can also use it to market your business. Facebook is a very effective marketing channel and if you are willing to spend a little bit of time and effort, you can definitely see results from it.

There are a few ways to market on Facebook, some common methods are: fan page creation, group creation, social ads, and banner ads. Social and banner ads will cost you some money. If your budget is tight, you may want to create a fan page for your business. A business fan page functions just like a member’s profile page. As the admin or owner of the business, you can upload photos, add links, post videos, write a description of your business, etc. If you want more targeted visits to your fan page, you can actually use social ads to advertise your fan page.

One benefit of the fan page is that it encourages user-generated content. Fans can participate in discussions, share videos & links, post on walls, leave comments, etc. This creates a buzz around your business fan page and promotes your brand worldwide.

Another benefit of a fan page is that people can share it easily. When your friends become a fan of your business, they can click on the button and suggest the page to their friends. This will create a viral effect and spread your brand name to more people. If you connect with enough people, your fan page will viral itself.

If you have a blog, you can import it easily to the fan page. This will ensure that there will always be fresh content on the page and get more people to become fans. Also, you can import other widgets like Flickr photos or Picasa album onto the page too.

Facebook is the fastest growing website online. With so many active members, you cannot afford to miss this marketing channel out. If you want more exposure, there is still Facebook social ad. With social ads, you can target people based on demographics. This is especially useful if you run a business-to-customer (B2C) business.

So if you have not leverage on Facebook to market your business, you should do it now. It only takes you a few minutes to create a fan page. So stop procrastinating and start tapping on the vast network of Facebook.

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According to a recent survey conducted by Microsoft, 60 percent of those polled say their online lives sometimes feel more disorganized than their physical lives.

Crystal Hornsby, a construction project engineer from Vancouver, Wash., is feeling the need to get digitally organized this year. “I have two mobile phones, two e-mail accounts, hundreds of digital pictures, separate online calendars for work and home, and I’m an active Twitter, MySpace and Facebook user,” she says.

Hornsby’s experience is far from unique. According to a Pew Internet & American Life Project study from Dec. 2008, the share of adult Internet users who have a profile on at least one social networking site has more than quadrupled in the past four years from 8 percent to 35 percent.

Lorie Marrero, certified professional organizer, author and founder of ClutterDiet.com, thinks there’s still hope for people like Crystal who feel overwhelmed by their online lives and the idea of organizing it all.

“Our kids, jobs and shrinking budgets give us plenty to juggle in our offline lives. Now, with so many people using various online services, it’s no wonder that many are overwhelmed at the prospect of getting digitally organized too,” she says. “Although it can be daunting, it’s a necessary step toward gaining the extra free time we crave, and finally feeling in control of our lives — both on and offline.”

To get even the most scattered computer user started on the road to freedom from digital clutter, Marrero recommends five easy tips that can help make your digital life seem more manageable:

1. Organize Your Online Activities
Have too many social networking and online accounts to keep track of? Consolidate online activities in one place with Windows Live. Partnerships with popular sites — including Facebook, Twitter and Flickr — allow you to aggregate activities from these third-party sites — such as digital photos, tweets and status updates — into your Windows Live ‘What’s New’ feed, so you can easily share content with the people in your network from one site.

2. Unclutter Your Desktop
Treat your desktop as you would the top of your actual desk and keep only active files and shortcuts there for convenience. Use your My Documents folders for more lasting storage. Clean off unnecessary shortcuts that clutter the screen.

3. Get Your Files in Order
After you get your desktop sparkling clean, take a look through your folders. Can you consolidate? Are there old files you can remove, or drafts that are no longer relevant? Remember, your time is valuable and storage space is plentiful, so archiving to a folder or external storage space is usually a better use of time than wading through lots of old documents.

4. Time for Your Inbox to Drop a Few Pounds
Do you really need those attachments in an e-mail? Save your large files to an online storage drive like Windows Live SkyDrive, which offers 25 GB of free storage. Easily upload videos, photos and files, and share them with whomever you’d like — without overloading their inboxes.

5. Optimize Your Computer’s Performance
For greater efficiency and to avoid the heartache of technical problems, remember to update and run important utilities like spyware and virus scans and defragment your hard drive periodically.

“After a week or two of following these five simple tips, you may find that you have a bit more time to finally go for that run, or play outside with the kids,” says Marrero. “I tell my clients that the key is to ensure that your computer and online services work for you as productivity tools, instead of creating more clutter and hassle in your life.”

Courtesy of ARAcontent

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This doesn’t mean that you can’t surf safely online. Quite the contrary, you just need to follow a few simple guidelines to protect yourself and your family and create a safe and enjoyable experience. And given that June marks Internet Safety Month, it’s a good time to think about how best to educate yourself and your loved ones on both the risks out there, and the simple ways to prevent them.

“Consumers really need to be proactive in the fight against cyber crime. Staying safe online is a combination of using the latest and greatest security software tools and exercising good judgment and common sense,” says Michael Kaiser, executive director of the National Cyber Security Alliance.

In honor of Internet Safety Month, here are eight tips to help keep you, your family and your personal information safe online:

1. Manage your e-mail inbox. Delete unwanted and unsolicited email and don’t open e-mails from people you don’t know. Be cautious about unusual e-mail from people you do know. Some cyber criminals use software to make an e-mail look like it comes from an official organization (like your bank) or someone you know.

2. Always think before you click and treat links and attachments in e-mail and instant messaging with caution. Download files only from sites you know and trust and never open an attachment from someone you don’t know. These can contain viruses and malware that can cause your computer to break down or is an attempt to steal personal information. If in doubt, delete it.

3. Use extreme caution when working on a public computer; Do not save your log in information, always log out of Web sites by clicking “log out” on the site (even if you are just stepping away for a few minutes), and never enter sensitive or personal information on a public computer.

4. Be sure your firewall is turned on. A firewall is an electronic fence that helps protect your PC from hackers that may try to steal sensitive information. To turn on your firewall, simply click the start button and open the control panel. Follow the security link and then click ‘Turn Windows Firewall on or off.’

5. Protect personal information by using strong passwords. Make sure they are lengthy and incorporate letters, numbers and symbols.

6. When shopping online, be a savvy consumer. Conduct online research to find out what others have to say about their customer satisfaction. Be wary of companies that don’t provide any contact information, including a physical mailing address and telephone number.

7. The best way to protect yourself is to keep your security software, operating system and browser up-to-date with automatic updates and practice safe online behavior.

8. New security, privacy and reliability features tools in Internet Explorer 8 can provide you with a more secure Internet experience. It’s worth considering downloading it for free. Internet Explorer 8 puts you in control of your safety and privacy online and helps protect you from new threats online.

For more information, please visit www.microsoft.com/ie8 or the National Cyber Security Alliance at www.StaySafeOnline.org.

Courtesy of ARAcontent

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Get Your Computer Back in the Fast Lane

Does your computer take forever to load programs or change pages when you’re surfing the Internet? Have you ever been in the middle of writing an e-mail only to have the screen freeze and force you to reboot and lose all your work? There are few things more frustrating than a slow computer, but it doesn’t need to be that way.

Having a professional look at your system can be costly and buying a new computer is often unnecessary. There are some steps that you can follow to keep your system running at its best.

1) Limit open programs and windows.
If you have too many Internet windows open or are working with a variety of computer programs at once, your computer might run slowly. Limit open programs and windows to maximize your computer speed.

2) When in doubt, reboot.
Sometimes there are things we just can’t explain with computers. If yours is running slow, try rebooting. Often this is all the system needs to begin functioning at a normal pace again. Although many programs have automatic retrieval of work, it’s a smart idea to always save what you are working on before shutting down.

3) Use a registry cleaner.
Even if you’re extremely careful about how you use your computer and never download questionable material, over time it is inevitable that your system will accumulate unwanted registry entries, errors, clutter and debris.

The most common causes of problems are the installation and removal of software, online games, application crashes and upgrades of software programs. While many errors will go unnoticed, the more errors your computer has, the greater the chance that you’ll experience trouble. But there is something proactive you can do to protect your system: install a one-click tool called Advanced Registry Optimizer 5 (ARO 5) that will safely and efficiently scan, identify and repair errors.

Advanced Registry Optimizer 5 was awarded four stars in May 2007 from CNET’s Download.com editorial staff which said, “Advanced Registry Optimizer will clean your computer’s clock and keep it ticking.” To take advantage of a free trial offer, log on to www.sammsoft.com and click on the link that says “Show Me the Product Now.”

Once you have downloaded ARO 5, just click the “Run” button to install the software to your PC. The program will then do a complete scan and diagnosis of your computer’s registry and tell you how many errors are present. It will then fix the first 20 problems completely FREE of charge.

There’s no catch. The company is confident you’ll love the personal version of ARO 5 so much you’ll consider purchasing the unlimited commercial system which retails for $29.95. To purchase ARO 5, go to www.sammsoft.com and click on the “Products” tab. You’ll find ARO 5 in the Product Gallery. Simply click on the “Buy Now” button to continue with your purchase.

Courtesy of ARAcontent

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Long-distance caregivers should plan time for listening to problems and use resources to handle some of them.

John is 82 and lives in Manhattan. Since the death of his brother, he regularly checks on his 87-year-old sister-in-law who lives about 90 minutes away. She has dementia and needs help with daily needs. An aide lives with her, but John is concerned the help is getting burned out. The last time John visited he noticed his sister-in-law’s condition was worsening, and he wonders what he can do to help.

John is a long-distance caregiver, one of an estimated 6.9 million Americans who care for someone living at least an hour away, according to a study by MetLife and AARP. Americans age 85 and older numbered 4.2 million in 2000, the fastest growing segment of the population according to the National Institute on Aging. By mid-century, as baby boomers transition from being the caregiver to needing care, that segment is estimated to swell to 21 million.

“This is a national problem with local solutions,” says Nora Jean Levin, executive director of Caring From a Distance (CFAD), a non-profit organization for distance caregivers. CFAD’s Web site, www.cfad.org, extends resources and advice to caregivers like John who e-mail their questions and concerns or search the site’s many resources and links. Help from CFAD is also available by telephone at (202) 895-9465. CFAD helped John consider other solutions such as assisted living, finding adult day care facilities and calling a home care agency to arrange to give the live-in help a break.

Levin understands that despite the obstacles of time and miles, distance caregivers are in a unique position to help.

“Long distance caregivers can offer perspective because they aren’t on the scene every day to really observe small changes, and that perspective is very valuable,” she says. “Sometimes if you’re in a care situation day after day, you feel overwhelmed and hopeless and you can’t see out of that box. But a person who comes in from the outside can help pinpoint a problem and recommend ways to help improve the situation.”

Levin offers these tips to buoy long-distance caregivers:

1. Offer help.
Lend a hand solving problems that daily caregivers may not have time to think about. Shop for gadgets that help with daily needs, like telephones with large buttons or “grabber” devices that help seniors reach items they need. Make arrangements for a handicapped permit. If appropriate, help manage finances and pay bills.

2. Don’t be a “swooper.”
It’s really hard when you’re the daily caregiver and the long distance caregiver swoops in and tries to change everything. Instead, plan time for listening to problems and perhaps for handling a few, and spend quality time with your loved one.

3. Make observations, but be careful how you share them.
“Retain respect for the individual who needs care, and be mindful of preserving personal dignity when every step towards dependence may be viewed as loss of control,” Levin suggests.

4. Visit and look for changes that indicate a need for more care.
Is your loved one eating regularly? Is personal hygiene slipping? Are prescriptions unfilled or forgotten? A helpful checklist, “Ten Warning Signs: Your Older Family Member May Need Help” can be found at http://www.cfad.org/library/HolidayFactSheetFinal.pdf.

5. Use the Internet to ease a transition.
“Transitions can be rough or smooth, depending on the nature of the situation, whether it’s a crisis or something that’s been coming gradually, and the nature of the person being cared for,” Levin says. Transitions to senior housing are smoothest when approached proactively, before a crisis arises.

For example, long-distance caregivers can screen more than 60,000 housing options online by visiting www.snapforseniors.com. The SNAPforSeniors online search tool is like the Multiple Listing Service for senior housing. Long-distance caregivers can narrow the search by geographic location, care needs, type of facility and personal amenities.

A new tool from SNAPforSeniors and the Alzheimer’s Association, the Caregiver Conversation Checklist, helps families discussing housing options. The checklist, which can be found on alz.org, offers tips for determining if long-term care is appropriate and explains how to broach the conversation.

“The possibilities offered by the Internet to help long distance caregivers are fabulous, and we’ve made our Web site a portal for people looking for solutions,” Levin says. “SNAPforSeniors is a site designed to help families deal with the housing part of the picture. Long-distance caregivers can also get help from CFAD when investigating other local personal and community-based resources like home care, daily money managers, eldercare lawyers, or geriatric care managers to coordinate activities or even where you can donate a wheelchair.”

Courtesy of ARAcontent

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An F/A-18 Hornet launches from the flight deck of the Nimitz-class aircraft carrier USS Harry S. Truman.

A new online television network at www.NAVYTV.org is capturing its share of cyber-surfing history buffs with its vast collection of vintage and contemporary footage — available 24 hours a day. Co-sponsored by the United States Navy Memorial in Washington, D.C., NAVY TV is organized like a traditional broadcast network with channels and episodes. The site also provides an interactive forum for the larger Navy community of active duty, veterans, civilian workers and families.

“There’s no doubt that our Navy film library is a key draw,” explains Jim Franco, CEO of EFX Media, co-sponsor of NAVY TV. “Our footage is extensive and increasing daily. For military history enthusiasts, we’re a one-stop treasure trove of top quality, classic Navy films such as ‘Operation Sunshine,’ a 1958 story about the USS Nautilus narrated by broadcast legend Edward R. Murrow.”

Rear Adm. Richard A. Buchanan, USN (Ret.), President and CEO of the Navy Memorial, invites all of the site’s visitors to register for e-mail alerts that herald important events in Navy history. “On June 4th,” he notes, “we reminded people about the landmark Battle of Midway, a turning point in World War II that marked the first Japanese naval defeat since 1592. When people clicked on the link we sent, they could watch an Academy Award-winning collection of footage that captured all the drama and heroism of that epic fight.”

Torpedo Squadron Six (VT-6) TBD-1 aircraft prepared for launch on USS Enterprise during the Battle of Midway, June 1942.

Visitors regularly comment on the site’s historical selections. After watching “The Battle of Midway,” one user wrote, “People who love history will enjoy this video. It’s a long way from Jules Verne!”

Another popular page is “U.S. Navy Today,” featuring video shorts on ships, naval aviation, submarines, the medical community, special warfare and even the Navy Band. Straight from the fleet, these clips are created by the Navy and posted daily.

Since the site was launched last November, viewers have been posting comments, greetings and even their own videos. They use the site to tell their own Navy stories, find fellow shipmates and share memories.

For information about NAVY TV and to submit your own video, visit www.NAVYTV.org or call the United States Navy Memorial at (202) 737-2300.

Courtesy of ARAcontent

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Computer Crime is Here to Stay; So Are Jobs to Combat It

What do a recent global crackdown on Internet child pornography and the arrest of Dennis Rader, the infamous “BTK” serial killer have in common with the Sept. 11 attacks on America? All are high profile crimes investigated not only by conventional police investigators, but by those specially trained in computer forensics, a new area of crime fighting.

Computer forensics is a branch of forensic science pertaining to legal evidence found in computers and digital storage mediums. Experts in this field investigate data storage devices such as hard drives, USB drives, CD-ROMS, floppy disks, etc., identifying, preserving and analyzing documentary and other digital evidence.

While most of the attention given to people working in this field comes from the work they do with police to help solve high profile crimes, that is not the only role they play. Individual companies are hiring forensic computer experts to perform such roles as determining the root cause of a hacker attack, collecting evidence legally admissible in court, and protecting corporate assets and reputations from crimes such as white-collar fraud.

Andrew Hildebrand, CPA, CVA, JD and dean of business programs at DeVry University in Fort Washington, Penn., offers this example of just how important a computer forensics expert’s role is in a corporate investigation of financial crime. “First a CPA would be contacted by an attorney to work on proving financial fraud. The CPA would need to have financial records and data, some of which may be in electronic format,” he says.

“Many times in these types of fraud cases, the suspect has attempted to cover-up the crime by deleting various documents, such as MS Word memos and MS Excel spreadsheets,” Hildebrand adds. “Once the accountants have some idea of what they are looking for, we can work with the computer forensics professional to recover the deleted material. During every step from seizure of the computer through to court testimony, the computer forensics professional will use their expertise to ensure that the data is recovered and the laws of evidence are respected.”

Realizing the growing need for trained professionals with this area of expertise, schools such as DeVry University, one of the country’s largest, publicly held, degree-granting higher education systems in the U.S., have developed special degree programs to train the experts of tomorrow. DeVry University offers an accelerated bachelor’s degree program in Computer Information Systems with a specialized track in computer forensics that can be completed in three years. As they are pursuing their degree, students learn how to follow the trail of computer clues that are left behind when someone commits a crime of technology. They also learn how to document evidence and how to coordinate with law enforcement to track the movements of the bad guys.

“Students will be prepared for jobs such as security auditor, security specialist, security administrator, security analyst, Web security manager, security director, digital forensic investigator, privacy officer and compliance officer,” says Rajin Koonjbearry, an instructor at DeVry University in Dallas. “These jobs are in high demand and will continue to grow because of new and changing regulatory requirements.”

Among the career avenues available for students graduating with a specialization in computer forensics:

* Law Enforcement. Police departments and sheriff’s offices nationwide are looking for computer forensics professionals to help them investigate computer-related crimes.

* Corporate. Those with a computer forensics background can help companies protect their computer systems from outside attacks.

* Private Organizations. Any private organization with its own network needs computer forensics professionals to maintain surveillance on their systems.

* Software Programmers. The advice that the computer forensics degree holder can provide a software company about the stability of their programs is always welcomed.

“We are responding to the changing IT industry in order to ensure DeVry University graduates are prepared to excel in emerging industry areas,” says Eddie Wachter, Ph.D., dean of academic affairs at DeVry University Central Florida. “Professionals who know how to protect companies and consumers from cyber crime will be in great demand in our increasingly networked world, and the new specialized options give our students the edge in this evolving industry.”

To learn more about DeVry University’s Computer Information Systems (CIS) degree program, log on to www.DeVry.edu.

Courtesy of ARAcontent

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There are too many ways for passwords to be compromised for people to trust this thin layer of protection. The Internet is now filled with technologies specifically designed to capture your password. “Phishing” sites that mimic familiar sites and keystroke loggers that track the information you type are now part of the landscape of the Internet.

People are becoming more aware that it’s not good enough to simply be very careful with the passwords that are used for important accounts or Web sites. Most people use the same or very similar passwords across many Web sites and therefore, when a password is captured, it can be used to access many things.

A recent survey found that 70 percent of IT professionals thought passwords were not secure. These same people admitted that one in five companies had already had a security breach that allowed private information to get into the wrong hands. The U.S. Federal Trade Commission claims that consumers lost more than $5 billion to identity theft in 2007 and businesses lost far more.

“Consumers need to become more aware of the danger of relying exclusively on passwords to protect their personal information; and Web sites need to provide simple and inexpensive ways for consumers to protect themselves,” says Evan Conway, chief identity officer of Positive Networks, a company that specializes in working with companies and Web sites to ensure that privacy and information is protected.

One approach, he explains, to having a more secure site is a concept called two-factor authentication. The idea is that prior to allowing someone access to an account, a Web site or application checks two separate things for identity verification.

“Not only does the consumer need to have the password, but must also have an additional method to prove their identity,” says Conway. Sites that use Positive Networks’ PhoneFactor (www.phonefactor.com) technology, will instantly ring either the customer’s mobile or landline phone when someone signs onto an application or Web site. The password is verified just like normal and then the user must answer an instant automatic phone call to gain access. It only takes seconds and generally comes at no cost to the consumer. In additional to preventing unauthorized access, it proactively notifies a consumer if there is a fraudulent attempt to gain access being made.

Other approaches require consumers to carry a special physical “token” with them that provides a constantly changing additional password to verify. While generally quite secure, this approach can be expensive and requires consumers to carry an extra device. Biometric technologies such as fingerprint readers and retinal scans are no longer science fiction and have been implemented in some cases. While adding appropriate security, they also bring a high cost and require additional devices to be available to make the verification.

While the risk of a breach is expensive for consumers and companies, bad publicity is also driving companies to make these improvements. Stories develop almost daily regarding issues of identity theft and privacy loss caused by failures of businesses to protect their customers. The Wall Street Journal reported on April 29, 2008, that a series of national medical organizations, including health plans and medical facilities, had privacy breaches. Beyond the cost issues associated with these breaches, the loss of trust can provide additional challenges and legal issues for these types of organizations.

What is clear is that it will take a combined effort to protect your identity and privacy. Technology providers continue to offer solutions that are much easier for consumers and businesses. Businesses and Web sites must implement solutions and actively promote them to their users.

In the end, consumers must protect themselves by choosing to do business with organizations that offer solutions that adequately protect their privacy. It is becoming increasingly clear that passwords no longer offer a protection that can be trusted by consumers.

To learn more about the PhoneFactor service offered by Positive Networks, visit www.phonefactor.com.

Courtesy of ARAcontent

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